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Roy Frijters

Roy Frijters

Founder & CEO

Roy loves online business and is known to succeed with change, even against all odds. He always ends up in leading roles always taking the customer and end result as a starting point. This combined with his personal drive and can do attitude leads to positive turn arounds or to results that were deemed impossible into reality. Roy carries around a healthy dose of common sense gained by his skipper experience in both blue water cruising and extreme offshore racing.

Roy has his roots in business development and from the first day of his working life he has been involvement in transformations of business where IT (or now ‘digital’) was a large component. He loves to have fun and get shit done and his entrepreneurial mindset always sees next steps. Roy is a creator that does not stop. Currently, he is actively involved in driving an internet start-up as well as being a transformation leader at one of the biggest ecommerce implementations in retail and food.