Only when it seems impossible!

Inspirational search – Thomas Cook (Ving/Spies)

THE FURTHER A USER IS IN THE COSTUMER JOURNEY,THE MORE STRUCTURE THEY REQUIRE

So how can we serve users in an early dreaming phase with mixed content from different destinations and to get suggestions of multiple activities and hotels whilst pushing conversion and profitability. This innovation project performed for Thomas Cook Global in the Nordic market, user research was done and a minimal viable product was launched in Denmark to test if traditional travel search can be done different. We still live with the motto: “3 scrolls and you are out”.

Who’s Roy?

Roy has built new businesses from the ground up and led large digital transformational journeys into great results even when it seemed impossible. He envisions results very clearly and inspires other to deliver their best to achieve what is needed.   

Roy has a commercial mindset and sharp focus on what creates value and has no problem to cut where necessary. He can do lots with very little and make businesess go to scale. Roy always wants to have fun, is a bit impatient but relaxed and hungry for results. 

About Roy ↗

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