New e-commerce for all brands & retailers
Movero was asked to lead the change to a new platform for Fenix Outdoor. This in order to prepare for the next phase in e-commerce growth and positioning of the strong brands Fenix Outdoor has. The program went across all brands and retail, utilising 1 platform with all products to push into different channels. This included a new brand design in collaboration with Oakwood, a new product information management system, new customer experience and lots of new development to get everything up and running again.
Retail was launched in Q1 2018 and all brands followed swiftly after during H1 2018. Working for such strong brands with so many relaxed and fun people with outdoor passion has been something to never forget. A journey that is never easy but is alway possible if one wants, is determined and focuses on making it happen. Thanks Fenix Outdoor for sharing you culture, your passion and your journey with us. It has been an honour.
