THE FURTHER A USER IS IN THE COSTUMER JOURNEY,THE MORE STRUCTURE THEY REQUIRE
So how can we serve users in an early dreaming phase with mixed content from different destinations and to get suggestions of multiple activities and hotels whilst pushing conversion and profitability. This innovation project performed for Thomas Cook Global in the Nordic market, user research was done and a minimal viable product was launched in Denmark to test if traditional travel search can be done different. We still live with the motto: “3 scrolls and you are out”.
